总部位于斯德哥尔摩的 Unibet 通过收购 StanJames Online Business 加强在英国的影响力
Unibet，最古老和最大的斯德哥尔摩纳斯达克上市在线博彩公司之一，其全球业务扩展到一百多个国家，即将将 StanJames 品牌添加到其广泛的在线博彩和游戏业务列表中。
2015 年 7 月 10 日，这家总部位于斯德哥尔摩的多牌照在线博彩公司宣布收购 Stan James Group 的在线部门，包括获得 StanJames 品牌的全部所有权，以进行全额现金结算新台币价值 1900 万英镑。该交易不包括英国的实体博彩办公室 (LBO)，它们将继续以 Stan James 品牌运营，但仅在相关过渡期内运营。根据欧盟的收购规则，该协议包括将Stan James在直布罗陀的150多名员工转移至Unibet。
该收购预计将于2015年第三季度末完成, 允许 Unibet 在年底前在英国价值 27 亿英镑的博彩市场上以更强的地位前进。毕竟，Stan James 最新的在线业务财务报告涵盖 2015 年前五个月，表明总收入 (GWR) 为 1050 万英镑，根据每季度评估，约有 84,266 名英国客户积极使用该网站。 83
Stan James’ Earning Before Interest Taxes, Depreciation and Amortisation (EBITDA) was evaluated with considerations for UK’s Point of Consumption Tax, resulting to £1.4 million earnings realisation. Although the acquisition price is about six times (6x) over the reported EBITDA of Stan James for the period in consideration, the Unibet Group also took into consideration the potential synergies presented by the Stan James acquisition. The future interaction and cooperation between the two online businesses is expected to bring around considerable cost savings, associated with the procurement of third-party provided products and effective marketing strategies.
Henrik Tjärnström，Unibet 首席执行官透露他们长期以来一直在寻找方法来加强他们在英国在线市场的地位，因为它被吹捧为远程赌博业务的最大市场之一。他补充说，他们认为斯坦詹姆斯集团属于英国备受尊敬的赌博运营商精英集团，在赛马和各种英国体育博彩业务方面表现出特殊的优势。
根据 Unibet 首席执行官的说法，只有少数公司拥有 Stan James 的规模和持久存在，可在英国收购，并作为加强 Unibet 最近进军英国市场的举措的手段。此外，由于两家公司各自业务之间的重叠极少，首席执行官 Tjärnström 表示，Unibet 集团看到了通过直播、赌场游戏和改进的移动产品来增加 Stan Jame 产品组合范围的巨大潜力。 89
On the other hand, the Chief Executive Officer of Stan James Online, Denis Kelly, conveyed their delight in joining the Unibet Group. He voiced confidence that in combining Unibet’s marketing expertise and financial prowess with Stan James’ high quality sports and horserace betting offers in the UK, together they can increase substantially the combined Groups’ market share as they tap on the considerable opportunity presented by the British gambling arena following its recent re-regulation. In jointly announcing the Unibet-Stan James Acquisition transaction, CEO Kelly expressed appreciation for the support given by the shareholders of Stan James.
